About Me
As a graphic designer with a decade of experience, I've had the privilege of working in various industries including athletics, wellness, travel, and higher education. In each industry, I've honed my skills in visual storytelling, branding, and user experience design. Working with sports teams and wellness brands, I've created designs that capture the energy and passion of these communities. For travel companies, I've crafted visual identities that evoke a sense of adventure and exploration. And in higher education, I've developed designs that convey the academic excellence and tradition of institutions. Through my diverse experience, I've learned how to tailor my designs to different audiences and industries, while maintaining my unique aesthetic and design principles.
Education
2020 - 2022
2015 - 2019
University of West Florida
Masters of Business Administration (M.B.A.)
Florida International University
Bachelors of Business Administration (B.B.A) - Marketing
Certificate in Social Media & E-Marketing Analytics
Work Experience
April 2022 - Present
January 2020 - April 2022
March 2019 - November 2019
October 2017 - March 2019
June 2016 - July 2017
February 2017 - May 2017
KAYAK - Graphic & Motion Designer
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Developed visually compelling graphics and motion designs to effectively communicate brand messages and enhance campaign impact.
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Utilized Adobe Creative Suite to design and animate graphic and motion elements, ensuring high-quality deliverables.
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Developed and executed OOH digital advertisement placements to successfully increase market share and brand presence in Latin American markets.
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Led and supervised external creative agency as art director to ensure strict adherence to branding guidelines for multiple projects.
University of Miami - Junior Graphic Designer
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Collaborated with team members to ideate and execute creative social media elements, resulting in increased user engagement and brand awareness.
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Created visually compelling social media assets to highlight athletic accomplishments, including game wins, player awards, and promotional advertisements.
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Designed and produced visually striking and intricate motion graphics for multiple large format LED displays, resulting in enhanced in-game and promotional experiences.
TFC Marketing - Digital Designer
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Designed and managed various digital marketing campaign elements such as landing pages, email designs, social media images, and web banners.
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Contributed to the visual branding evolution of Green Roads CBD, the largest privately held CBD company, by designing and implementing new digital assets.
Florida International University - Graphic design & Marketing Student Assistant
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Created and executed marketing collateral for FIU Housing Department, such as Digital TV signage and Social Media Graphics.
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Created digital creative assets and managed promotional efforts for the FIU HR Relations department.
Smartners Business Consulting - Online Advertising Manager
• Constructing and Managing Keyword lists and Campaigns for Google AdWords involving on Average 3-6 monthly clients; to gain Web Traffic and Increase the client’s sales
• Designed, and Implemented Online Display Ads through Google AdWords as well as report changes/analytics in every 1-Month period
noel.events - Digital Marketing Intern
• Wrote and Scheduled Content for Noel.Events Social Media account to keep Likes/Followers active and engaged with posts
• Planned, Proposed, and Executed a two 30-day Digital Marketing Campaigns using Facebook Ads, Google AdWords, and Affiliate Lead Generating Websites to gain Web Traffic/Revenue
• Assembled, Conducted, and Executed CRM Automation to help clients through a 5-step booking process as well as tracked the Company’s sales process for better record keeping/tracking
Certificates
Adobe Certified Associate
Microsoft Office Specialist
Google Career Certificate
Graphic Design & Illustration using Adobe Illustrator
Issued by Certiport - A Pearson VUE Business
Credential ID: wMSAP-FMGQ
Visual Communication Using Adobe Photoshop CS6
Issued by Certiport - A Pearson VUE Business
Credential ID: bhhL-s23V
Print & Digital Media Publication using Adobe InDesign
Issued by Certiport - A Pearson VUE Business
Credential ID: wLmK3-FMGp
Office Word 2010
Issued by Certiport - A Pearson VUE Business
Credential ID: wyuRW-4Sv6
Project Management Specialization
Issued by Coursera
Credential ID: vdrhkxszkqav
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