About Me
Multidisciplinary creative leader with more than a decade of experience building brands, campaigns, and visual systems across travel, sports, wellness, higher education, entertainment, and global events.
My work spans creative direction, art direction, brand development, motion design, campaign strategy, presentation design, data visualization, and digital experiences. I’ve led creative for global campaigns, event environments, paid media, sales enablement, executive communications, and cross-functional brand initiatives—balancing strong visual storytelling with business goals and audience needs.
Known for turning complex ideas into clear, compelling creative, I bring a hands-on approach to leadership: setting the vision, developing the concept, guiding teams and partners, and ensuring the final work is both strategically sound and visually distinctive.
Education
2020 - 2022
2015 - 2019
University of West Florida
Masters of Business Administration (M.B.A.)
Florida International University
Bachelors of Business Administration (B.B.A) - Marketing
Certificate in Social Media & E-Marketing Analytics
Work Experience
October 2025 - Present
April 2025 - October 2025
April 2022 - April 2025
January 2020 - April 2022
March 2019 - November 2019
October 2017 - March 2019
June 2016 - July 2017
February 2017 - May 2017
KAYAK - Senior Global Graphic Designer
-
Lead creative direction and hands-on execution for KAYAK's emerging B2B Marketing function, establishing the visual direction and scalable creative systems for KAYAK for Business.
- Develop cross-channel campaigns across LinkedIn paid media, event environments, landing pages, one-sheets, sales collateral, motion demos, and presentation systems. -
Art direct KAYAK Media campaigns including Brand USA across eight countries/locales, Visit Dubai in Australia, and Visit Türkiye across European markets; personally designed and animated a five-commercial Brand USA series.
-
Manage three freelance specialists across graphic design, motion design, and data visualization, including hiring, onboarding, briefing, review, and final approval.
-
Built reusable Figma templates and AI-assisted sourcing workflows that improved consistency and reduced image and video sourcing time by approximately 50%.
-
Delivered 130+ KAYAK for Business assets and directed or approved 280+ KAYAK Media assets during H1 2026.
-
Present creative strategy and completed work to senior leaders including KAYAK's CEO, Chief Commercial Officer, Chief Communications Officer, and B2B leadership.
-
Partner with the CEO and Chief Communications Officer on monthly company-wide decks for 800+ employees across 43 countries, while also supporting internal programs, events, and learning initiatives.
FIFA World Cup 2026 - Brand Design Specialist (Contract)
-
Managed brand-design requests for internal and external audiences supporting the FIFA Club World Cup 2025 and FIFA World Cup 2026.
-
Designed stadium and event dressing, OOH, digital marketing, motion advertising, internal communications, mockups, and brand-usage guidelines across 20+ internal departments, 11 Club World Cup host cities, and 16 World Cup host cities.
-
Collaborated with FIFA's Chief Marketing Officer, tournament marketing leadership, and external agencies on performance-marketing and matchup campaigns.
-
Produced motion advertising displayed in Times Square to promote FIFA World Cup 2026 ticket sales and helped streamline creative project intake.
KAYAK - Graphic & Motion Designer
-
Produced graphic and motion campaigns across Latin America and became the first designer supporting KAYAK Media, initially for LATAM before the function expanded.
-
Supported Brazil, Mexico, and Colombia most heavily, with broader coverage across South America.
-
Created digital and physical OOH, animated YouTube commercials, HTML display ads, onsite KAYAK placements, landing pages, and presentation materials, including planning and design QA.
-
Art directed an external agency and developed campaigns tied to Trolls Band Together, Despicable Me 4, Carlos Vives releases, and an on-site Brazil commercial featuring Zeca Pagodinho.
-
Contributed to Brazil becoming KAYAK's top-performing locale based on year-over-year percentage growth.
University of Miami - Junior Graphic Designer
-
Created social and photography-based content for Miami Athletics, primarily supporting baseball, women's soccer, and golf, and served as the primary designer for Miami Hurricanes Baseball posts on X/Twitter.
-
Produced lineup, game-day, final-score, weekend-series, award, and player-achievement graphics, including multimedia creative using audio, motion, and static design.
-
Photographed baseball series, created custom baseball cards, and helped develop large-format motion graphics for the stadium scoreboard.
-
Designed reusable MLB Draft templates and collaborated with coaches, communications, photographers, video staff, athletes, vendors, and designers.
TFC Marketing - Digital Designer
-
Dedicated approximately 90% of work to Green Roads CBD, designing landing pages, email campaigns, animated assets, display ads, social media creative, web banners, and packaging concepts.
-
Created marketing materials within CBD and hemp advertising restrictions while collaborating with Green Roads' in-house creative team and TFC's account manager.
Florida International University - Graphic design & Marketing Student Assistant
-
Created and executed marketing collateral for FIU Housing Department, such as Digital TV signage and Social Media Graphics.
-
Created digital creative assets and managed promotional efforts for the FIU HR Relations department.
Smartners Business Consulting - Online Advertising Manager
• Constructing and Managing Keyword lists and Campaigns for Google AdWords involving on Average 3-6 monthly clients; to gain Web Traffic and Increase the client’s sales
• Designed, and Implemented Online Display Ads through Google AdWords as well as report changes/analytics in every 1-Month period
noel.events - Digital Marketing Intern
• Wrote and Scheduled Content for Noel.Events Social Media account to keep Likes/Followers active and engaged with posts
• Planned, Proposed, and Executed a two 30-day Digital Marketing Campaigns using Facebook Ads, Google AdWords, and Affiliate Lead Generating Websites to gain Web Traffic/Revenue
• Assembled, Conducted, and Executed CRM Automation to help clients through a 5-step booking process as well as tracked the Company’s sales process for better record keeping/tracking
Certificates
Adobe Certified Associate
Microsoft Office Specialist
Google Career Certificate
Graphic Design & Illustration using Adobe Illustrator
Issued by Certiport - A Pearson VUE Business
Credential ID: wMSAP-FMGQ
​
Visual Communication Using Adobe Photoshop CS6
Issued by Certiport - A Pearson VUE Business
Credential ID: bhhL-s23V
​
Print & Digital Media Publication using Adobe InDesign
Issued by Certiport - A Pearson VUE Business
Credential ID: wLmK3-FMGp
Office Word 2010
Issued by Certiport - A Pearson VUE Business
Credential ID: wyuRW-4Sv6
Project Management Specialization
Issued by Coursera
Credential ID: vdrhkxszkqav
Let's Get
Social
